Solo Sellers Seek Simple Sales System

Complete Story

04/08/2026

Solo Sellers Seek Simple Sales System

Source: Bill Farquharson, April 6, 2026

Solo Sellers Seeks Simple Sales System

If you’re trying to figure out how to build a simple sales system as a one-person sales team, here’s the reality:

You don’t need a perfect process.

You need a process.

Most solo sellers operate without one. They prospect when things are slow, stop when things get busy, and repeat that cycle over and over again.

It feels normal—and God knows it can be justified—but it’s the reason growth stalls.

In fact, the majority of salespeople have no defined, week-by-week prospecting process at all. In the past I’ve put the number at 90%...and I think I’m being kind!

Without a system, everything becomes reactive.

A simple sales system includes:

A consistent way to identify leads
A repeatable outreach process
A follow-up cadence
A plan to move opportunities forward

That’s it.

It doesn’t have to be complicated. It just has to be consistent.

Because here’s what matters most:
Not the brilliance of your process—but your commitment to it.

Did you hear that? It’s not the steps. It the running of the steps.

Sales success isn’t built on random bursts of activity. It’s built on repeatable actions done week after week.

If you’re working alone, your system becomes your manager.

It tells you what to do when motivation fades.
It keeps you moving when things get busy.
And it prevents the “feast or famine” cycle from taking over.

You don’t need more time.

You need a system you’ll actually follow.

Watch Bill present this week's sales tip

The Sales Vault, created by Bill Farquharson, is a subscription-based resource and sales community featuring a calendar packed with live workshops, on-demand sales courses, peer-to-peer discussion groups, and 35+ years of sales training content all searchable by sales challenge. Think of it as a sales conference where the seminars and workshops, full of instantly applicable ideas, are ongoing and more programs are added constantly.

The Sales Vault is available on a monthly subscription basis, normally at a no-brainer monthly price of $45/participant, but… GMA members can take advantage of an exclusive offer: FREE membership for 30 days followed by a discounted monthly subscription price of just $40/participant.

Bill has been a friend of GMA for many years and is, no doubt, known to our members as a top sales trainer and content creator for the graphic arts.

Other Vault resources:

Check out the Sales Vault!

Printer-Friendly Version

Developing the Next Generation of Leaders Starts Now

Your next generation of leaders is already on your team—but are they ready to lead? The Emerging Leaders Academy is a new, industry-focused leadership development program designed to help print and graphic communications companies build confident, capable leaders through practical, real-world training. Built from direct input from our members, this program addresses the challenges you’re facing today—from workforce development to performance and leadership readiness. Read more to learn how this program can strengthen your team and prepare your organization for what’s next.

2026 Trends: What Do the Next 12 Months Have in Store for the Paper, Packaging, Publishing and Marketing Industries?

TwoSides North America asked some leading experts to weigh-in with their thoughts on trends impacting our industry.

Postal Service Can Proceed with 8% Parcel Surcharge

The Postal Regulatory Commission on Monday approved the U.S. Postal Service’s request to add an 8% surge for transportation-related expenses on parcel products. The change will be effective April 26 through Jan. 17, 2027.

Employer Checklist for April 2026

Here are the top 10 workplace compliance items you should tackle in April 2026, based on the latest labor and employment law updates.

Controlling Costs with the Disability Relief Program

The Ohio Bureau of Workers’ Compensation offers the Disability Relief Program to potentially offset claim costs and encourage employers to hire and retain employees with disabling conditions. Ohio Revised Code 4123.343 recognizes 26 conditions / disabilities in which, under some circumstances, the employer may be eligible for reimbursement of partial claim costs.