Complete Story
03/11/2020
The Surprising Things You Get When You Give
Source: Chris Yuhasz, Printing Impressions, March 6, 2020
Telling a business owner that they need to get more involved in their community is probably not the best way to inspire action.
And I get it. You and your team are pouring everything you’ve got into completing projects, making customers happy, and just keeping the lights on. So how can you give more?
Being true to who you are
Maybe the question isn’t about giving more. Maybe it’s about being true to who you are.
In other words, when it comes to the things you say you care about, do the actions of your company show that?
I can’t answer those questions for you. But what I can do is give you examples of how our company tries to stay involved in ways that reflect what we value. Who knows? Maybe you’ll get an idea or two, or at least a little inspiration.
But just to be clear, our outreach and involvement is a work in progress. We don’t have it down pat by any means, and we’re always looking for new ways to get involved.
That said, in my almost 30 years in the business, I’ve learned this firsthand: When it comes to community involvement, the line between who’s giving and who’s getting gets pretty blurred. And the biggest benefits aren’t necessarily measurable, or even predictable.
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Another part of our community is our local Graphic Media Alliance chapter. Through our membership with this industry association, we’re helping them do important work — like promoting the industry, keeping us informed on evolving regulations, and offering scholarships to those pursuing careers in graphic communications.
And thanks to our member activities, we’ve established networks with other outstanding printing companies, marketing agencies, and supply vendors. Our involvement has even allowed us to showcase the innovative print projects we do on a national level.
