Complete Story
09/16/2020
Personalized Marketing Through Data-Driven Technology
Source: MarTech Outlook, August 2020. Provided by Baesman September 9, 2020
When it comes to targeted marketing, the result entirely depends on the ability to reach the audience in a reliable and personalized manner. This requires quality customer data, which is a major factor in running successful marketing campaigns. Complete, consistent, and accurate data about a customer must be available from multiple platforms and tools. In many organizations, the disconnect between people owning the data and those using it is a significant impediment to targeted marketing. In this scenario, it is necessary to understand and organize data, drive focused campaign strategies, and deliver thorough hindsight analysis. In this sphere, Baesman, a smart marketing firm, helps organizations understand the varied marketing challenges that their clients face and in executing targeted marketing strategies for optimal results.
Founded in 1952, Baesman was born in retail, and applies their experience to other B2C companies to engage people on a more personal level. Baesman are experts in customer engagement and they help to deliver enhanced performance and profitability.
Over the years the company has expanded significantly by launching additional services in CRM and Loyalty to help brands attract and retain repeat customers through the integration of CRM and loyalty strategies and execution while fostering their proven success in printing and fulfillment services.
“As an innovative and smart marketing company, Baesman delivers customized communication services for retention and loyalty programs through multiple channels, including digital and mail,” states Tyler Baesman, President. Their data-driven loyalty services form new and deeper connections that foster member growth and incremental sales. The program provides clients with the ability to analyze data and helps them make strategic marketing decisions. For instance, many brands have data siloed in their e-commerce websites and their retail outlet channels. Baesman’s proprietary customer profile gives brands a 360-view of their customers and builds the foundation to increase sales, acquire new customers, and retain existing customers.
