Complete Story
03/02/2021
thINK: Direct Mail — Capitalizing on the Opportunity as the Economy Recovers
Sponsored by Canon Solutions America
Tuesday, March 16, 2021 | 2:00pm - 3:00pm | Members: Free, Non-Members: $95
For years now, the so-called common wisdom was that “print is dead” and digital media will make applications, such as direct mail communications completely obsolete. But as the economy recovers, direct mail is making a comeback. More workers are at home and mail is effective at capturing attention. Service providers are leveraging tools like retargeting. B2B organizations will be taking fewer in person sales calls and a quality mailing piece will be essential to reaching more accounts. And there are a myriad of tools like “informed delivery” that increase open rates.
In this session, you will hear your peers discuss:
- The role direct mail is playing for their organization
- How mail participates in the omni-channel customer experience and drives effective customer engagement
- Strategies for communicating the value of direct mail to clients
Moderator: • Barb Pellow, Managing Director, Pellow & Partners
Panelists: • Melanie De Caprio, Director Marketing, SG360° • John Hartwell, CEO, Matrix • Bill Sloyan, VP Sales & Technical Services, Freedom
* Please note that thINK reserves the right to remove any registrants that are Canon Solutions America competitors as thINK is a community of CSA inkjet customers and pride ourselves on offering unique educational opportunities to the CSA community.
