Graphic Media Alliance


Graphic Media Alliance has established a partnership with KOREnergy to provide cost savings/revenue generating energy programs for Association members.

Hopkins Printing has been a Member of Printing Industries of Ohio • N. Kentucky (now GMA) for over thirty years. In 2009, Hopkins Printing became one of the first Association Members to partner with KOREnergy, in order to take advantage of the Demand Response Program. Demand Response is a voluntary program that quarterly compensates participants for reducing their electric usage when the reliability of the high voltage electric grid is threatened.

Although the size of your plant does not change the ability to participate in KOREnergy’s program, Hopkins Printing's facility has a working area of 75,000 square feet. In their facility, Roy Waterhouse, Vicky Tilton and their team have the capacity to reduce their energy consumption by over 400 kW in the case of an electric grid emergency (event). This electric reduction capability has netted the company almost $100,000 during their ten plus years in the program, without compromising their daily production.

Hopkins has also participated in KOREnergy’s Electric Buying Program for the past eight years which has significantly reduced their electric bill. By buying energy through the Association, Hopkins Printing was able to see a yearly savings of $50,000, compared to their previous provider. 

Perhaps the biggest benefit of participating in the Association's energy programs is KOREnergy’s ongoing monitoring of Hopkins Printing's electric rates. This has allowed Hopkins to save six figures on future rates and budget their energy expenses through 2024.

“Through the Association, KOREnergy has brought expertise in an unfamiliar industry, which has allowed us to receive incredible return on investment.” – Roy Waterhouse, President, Hopkins Printing

As a Member of the Graphic Media Alliance, you have an opportunity to reduce your annual electric cost. In January 2001, the State of Ohio enacted Senate Bill 3 – allowing businesses to buy their generation service from Competitive Retail Electric Suppliers (licensed by the Public Utility Commission of Ohio).

Through KOREnergy, the Association has a partnership with the largest electric retail supplier in North America, Constellation NewEnergy. Their parent company Exelon is the largest electric generator in this part of the country.

Each electric utility in Ohio has different rate structures, which are based on their unique usage characteristics. 

For more information, contact Andrew Schall ( We need the following information to develop a NO COST analysis of your cost savings potential:

  • A copy of your most recent utility invoice.
  • Letter of Authorization, which allows KOREnergy to receive your previous 12 months electric usage data.

Once we receive this information from you, it takes 5 to 7 business days to generate electric pricing and for KOREnergy to prepare our analysis.

Upon completion, we’ll review with you the analysis and discuss, as applicable, the necessary steps to move forward.

So What is Demand Response?

As of  June 2020 – May 2021, thirty (30+) Graphic Media Alliance Members, buying electricity from American Electric Power, First Energy (Illuminating Company, Ohio Edison, Toledo Edison), Dayton Power & Light and Duke Ohio, also participate in the Association’s Demand Response Program (DR).  During this period those Members will earn close to $200,000 in Annual Premiums for participating in this program.

Demand Response is defined as, “Changes in electric usage by consumers in response to incentive payments,” by the Federal Energy Regulatory Commission (FERC).  The DR program will pay quarterly premiums to Members for agreeing to reduce their electric consumption during a peak period of time, if requested by the high voltage grid operator. This requested period of reduction is called an “event” and is only called during extreme hot weather conditions in the months of June thru September, if the grid is projected to have brownouts or blackouts. Historically, an “event” has been called in Ohio once every five (5) years, for a period of two (2) hours average shut down time. Please note that events are utility specific, so a grid problem in Northern Ohio doesn’t necessarily mean that there is a problem in Central or Southern Ohio.

How Does Demand Response Work?

Electric usage reduction (for short periods of time 2 hours approximately) by turning off printing presses and associated equipment, large HP motors, reduce common area lighting and raising AC temperature set points, etc. You control what usage is affected or if you cannot at the time of an event is called.

Program Sponsor – PJM an Independent System Operator (ISO):

A Federal Energy Regulatory Commission regulated entity that coordinates and manages (generation and high voltage electric transmission) for delivery to the various utility companies across Ohio:

  • PJM:  Ensures the reliability of the electric power grid across 13 states and DC. Operates an efficient and effective wholesale electricity market.
  • Sponsors Demand Response Programs and pays for them via KOREnergy thru money collected by your local electric utility company (when you pay your electric bill).

PJM – Demand Response Program Highlights:

  • "Events” = weekdays only (no holidays)
  • Anytime between: 12 pm thru 8 pm (with 2 hour “event” notice of requested electric reduction start time).
  • Non-compliance during an event = pro rata reduction in payments (No penalties)
  • 1 hour mandatory Test each year, if no event called by September 1st.
  • Day and time of Test announced 5-7 business days in advance.

Payments made by PJM – based on $ per kW:

  • Graphic Media Alliance Members: 100 kW of electric reduction for three years = $7,000 in payments.
  • Demand Response also falls under the category of Sustainability which will allow you to meet your company and/or a customer’s requirements in this category.