What are your chances of getting a prospect to answer his or her phone? 10%? 5%? 1%?
Whatever number you agree with, the odds aren’t very good. So, then why even bother? What’s the purpose of voicemail if it has similar characteristics to a black hole in space?
First, voicemail is an audition. It gives you the chance to demonstrate your personality, your message, and your attitude. So, leave a message with an assumption it will be heard and it will make a difference.
Second, voicemail is proof of your diligence. With each subsequent call, you are pounding home the message, “I am not going away.”
Third, voicemail is a differentiator. 90% of all first-time calls go without a follow up. Call twice and you’ve done something only one rep in ten will do. Call three times and you are one in a hundred.
Some other tips:
See voicemail as the asset it is and make the most of this opportunity to audition for the prospect. Just like in the theater, a call back can put you center stage for greatness.
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