Well, here we are: The week that includes the Fourth of July. Let the slowdown begin!
Of course, if you took my advice from earlier sales tips, there will be no slowdown. The work that you did in March, April, and May will culminate in business all throughout the dog days of summer.
For the rest of you, remember that Japanese proverb I throw out every now and then: The best day to plant a tree was 20 years ago. The second best day is today.
My advice to you all is to focus your attention on the day after Labor Day, Tuesday September 3rd. It’s on this day when people flip a switch and get refocused on business.
My question to you is: Where do you want to be that day?
I have long said September, October, and November are the three most important selling months of the year. This is your chance to finish 2024 strong and go rocketing into 2025. By answering my question and really putting some thought into it, you give yourself the best chance at success.
So, picture yourself driving to work that day or perhaps crossing the threshold into the spare bedroom at your home office. Describe your ideal situation.
What’s going to motivate you?
What are your daily sales activity goals?
Which target markets will you go after?
Which selling skills will need to be sharpened by then?
Your boss might disagree with me, but your July and August sales are already in the books. Your best chance to build sales is to build momentum over the next two months with strong selling activity. By applying the “Begin with the end in mind” philosophy and visualizing your September 3 sales position, you can take advantage of that let’s-get-down-to-business-now-that-summer-is-over customer attitude which occurs that same day.
Enjoy your fourth. God Bless America!
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