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01/29/2025
January Sales Lessons
Source: Bill Farquharson, The Sales Vault, January 27, 2025
Now that we’re at the end of the month, I wanted to check in with you and ask how your sales went. Almost everyone I spoke with told me the 1st 10 days or so were very quiet and then it picked up. How about you?
Regardless of how you answer that question, I need to point out the origin of your success or failure goes back to the advice I gave you last August. That’s when I told you the most important selling months of the year are September, October, and November. My prediction was your Q1 sales results are a direct result of what you did or didn’t you during that 90 day time period.
Why am I hitting this point again?
Sure, I love me a good “told you so,” but moreover it’s to point out how that sales tip can be repeated over and over again. If you want to have a strong sales spring, put the time in now and for the next couple of months ramp up your sales activity. If you want to avoid the summer slowdown, turn up the sales jets in March, April, and May.
I wish there was a way for you to see your sales needle move, but there isn’t. Call after call, e-mail after e-mail goes without any response and it seems like you are shouting into the abyss. You see no progress but I assure you, progress is being made.
The proof of that last statement lies in your sales results for January.
By and large, your February sales results are already in the books. Most of March’s, too. You need to keep your eyes on the horizon and understand the cause and effect that makes up the sales cycle.
If you had a strong sales month, congratulations. Good for you. You obviously put the time in last fall.
If you are not happy with your January sales results, learn the lesson and don’t make the same mistakes twice.
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