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11/18/2025

Prospecting? Do This, Not That

Source: Bill Farquharson, November 24, 2025

Do More

Want to make more impactful prospecting calls? Stop leaving generic voicemails. AND STOP PROMISING TO SAVE MONEY!

Drop a quick comment that proves you did some research on their company.

Mention something you saw on their website…anything!

At bare minimum it will prove they are not just the next name on a list you bought.

Relevance opens doors. Be relevant.

Watch Bill present this week's sales tip


The Sales Vault, created by Bill Farquharson, is a subscription-based resource and sales community featuring a calendar packed with live workshops, on-demand sales courses, peer-to-peer discussion groups, and 35+ years of sales training content all searchable by sales challenge. Think of it as a sales conference where the seminars and workshops, full of instantly applicable ideas, are ongoing and more programs are added constantly.

The Sales Vault is available on a monthly subscription basis, normally at a no-brainer monthly price of $45/participant, but… GMA members can take advantage of an exclusive offer: FREE membership for 30 days followed by a discounted monthly subscription price of just $40/participant. 

Bill has been a friend of GMA for many years and is, no doubt, known to our members as a top sales trainer and content creator for the graphic arts.

Other Vault resources:

  • NEW: Replays—Insider exclusive recordings of Office Hours sales discussions
  • Downloadable prospecting letters
  • One killer-good intro letter only the bravest of the brave send out
  • A downloadable voicemail script
  • 15 on-demand video sales courses
  • Archived sales content searchable by sales challenge

Check out the Sales Vault!

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