01/07/2026
How to Attract and Retain the Next-Gen Print Buyer in 2026
Source: OnPrintShop, December 29, 2025
The next-gen print buyers expect fast delivery, 100% personalization, and a digital-first experience. Therefore, you need a next-gen game plan to sell prints to next-gen buyers. This guide breaks down what they care about and how the modern strategies help printers attract, convert, and retain them.
The modern customer is tech-savvy, research-driven, and expects seamless digital experiences across every step of their buying journey. Moreover, with the whopping $12 trillion of purchase potential, it has the biggest online spending power in history.
Thus, understanding how to use a comprehensive web-to-print software solution to attract and, more importantly, retain these next-gen print buyers is crucial for printers who want to stay competitive, increase revenue, and strengthen brand loyalty.
In this blog, you’ll learn proven strategies to include instant quoting, AI-driven recommendations, smart personalization, fast onboarding workflows for both B2B and B2C buyers, and eventually increase print business customers.
Understanding the Next-Gen Print Buyer Mindset
The next generation of print buyers isn’t defined by age alone; it’s defined by behavior. These buyers grew up ordering everything online, comparing options instantly, and expecting real-time feedback at every step of the journey.
What truly sets next-gen print buyers apart is their impatience with friction. They don’t want to email back and forth for quotes. They don’t want to explain their requirements repeatedly. And they definitely don’t want to wait days just to understand pricing or timelines.