01/14/2026
How Company Culture Drives Success with NPPS
Source: Dr. Ralph Williams, Jones College of Business, January 14, 2026
As printing companies diversify beyond traditional print, company culture may play a critical role in determining success. Drawing on data from our October 2025 Printing Industry Performance and Insights survey, this report examines how specific cultural attributes relate to the adoption of non-printing products and services (NPPS) and to firm financial performance.
We explored four cultural characteristics (risk-taking, innovation, proactiveness, and competitiveness). We found four associated with stronger NPPS adoption, and three associated with higher profitability (EBITDA):
Bottom Line
Printing companies that intentionally cultivate risk-taking, innovative, proactive, and competitive cultures are better positioned to grow NPPS revenue and, in most cases, improve profitability. Even firms not currently pursuing NPPS can benefit from reflecting on these cultural dimensions as sources of long-term competitive advantage.
We provide “action points” for each of the four cultural dimensions in our report.