07/01/2026
Just Do It... Any of It
Source: Bill Farquharson, June 29, 2026
Many sales professionals fall into the trap of thinking they need a large block of uninterrupted time before they can begin prospecting. If they can't dedicate several hours to making calls, sending emails, or scheduling appointments, they often do nothing at all.
Bill Farquharson challenges that mindset.
Instead of viewing prospecting as an all-or-nothing activity, Bill encourages salespeople to take advantage of the time they do have. Make one call. Send one follow-up email. Reach out to one former customer. Ask one prospect for a meeting. Small actions, repeated consistently, build momentum over time.
Progress doesn't require perfection. It requires action.
Whether you have five minutes between meetings or thirty minutes before lunch, use that time to move one opportunity forward. Those small wins often lead to larger successes and help keep your sales pipeline active.
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