Not everything digital lasts forever.
From outdated file formats to failing storage devices, important information can disappear over time. That's why paper remains one of the most reliable ways to preserve documents, knowledge, and memories for generations.
Learn more in the recent blog from @TwoSidesNA,
The Digital Fade:
Consumer tolerance for digital messaging is shrinking. According to a February 2025 survey by the Harris Poll for Quad, 81% of Gen Z adults and 78% of millennials often wish they could disconnect from digital devices more easily.
The Two Sides Trend Tracker 2025, a comprehensive global survey investigating consumer attitudes toward paper-based products, mirrors these findings. For example, 55% of U.S. consumers said that they “don’t pay attention to most online marketing advertisements”; for Canada, the figure was 60%.