For years, the ratepaying clients of commercial mail producers have had to fend off legislative measures to enable addressees to opt-out of having mail sent to them. Though “do-not-mail” requests are already feasible through non-postal “mail preference services,” proponents of legislative measure note the delay in getting names removed from mailing lists and the failure of third-party list owners to ensure their lists reflect consumer requests.
Do-not-deliver
A proposal received by the Postal Regulatory Commission on April 28 took a different approach. Docketed as PI2025-3, the Proposal for Consumer-Driven Bulk Mail Opt-Out via Informed Delivery with Revenue Offset was submitted by Jammin Jablanski, a private individual with no apparent connection to mail other than being a postal customer.
The proposal stated:
“This proposal addresses the widespread consumer dissatisfaction with unwanted bulk mail while recognizing USPS’s reliance on bulk-rate revenue It recommends an ‘Opt-Out with Offset’ program integrated into USPS’s existing Informed Delivery system, allowing consumers to pay a small per-piece fee (e.g., $0.10) to decline delivery of selected bulk-rate mail items. This approach balances consumer choice, USPS revenue stability, and environmental benefits.
