Graphic Media Alliance

Complete Story
 

07/01/2025

5 AI Lessons From the 6 Months of 2025

Source: Bill Farquharson, June 30, 2025

BillF

5 AI Lessons From the 6 Months of 2025

June 30 marks the halfway point of the year—and what a first half it’s been.

Back on 1/1/25, I was an AI rookie. Today, I use it every day and apply it to almost every part of my sales process. If you're still figuring it out, here are 5 quick AI lessons that might help:

  1. You’re not the only newbie. Lots of people still haven’t embraced AI. You’re not alone—but…
  2. You are behind. Waiting any longer puts you at a disadvantage. It’s time to start learning.
  3. Start with a problem. Use this prompt in ChatGPT: “I’m struggling with [X]. How can AI help me?” Start small. Then scale.
  4. Adopt a “What if?” mindset. Every task should trigger a thought: “Could AI help me do this faster or better?” Sometimes it can. Sometimes it can’t. But asking is the key.
  5. Yes, it takes time. Take it. Especially for us legacy reps with routines baked in, learning new tools is a speed bump. But the time you invest now pays off big later.

This summer? Use the slowdown to sharpen the saw. The second half of 2025 is coming—and AI might just be your competitive edge.

Still think AI’s not for you?

The rest of us will be selling more in less time. You’ll be… catching up.

Watch Bill present this week's sales tip


The Sales Vault, created by Bill Farquharson, is a subscription-based resource and sales community featuring a calendar packed with live workshops, on-demand sales courses, peer-to-peer discussion groups, and 35+ years of sales training content all searchable by sales challenge. Think of it as a sales conference where the seminars and workshops, full of instantly applicable ideas, are ongoing and more programs are added constantly.

The Sales Vault is available on a monthly subscription basis, normally at a no-brainer monthly price of $45/participant, but… GMA members can take advantage of an exclusive offer: FREE membership for 30 days followed by a discounted monthly subscription price of just $40/participant. 

Bill has been a friend of GMA for many years and is, no doubt, known to our members as a top sales trainer and content creator for the graphic arts.

Other Vault resources:

  • NEW: Replays—Insider exclusive recordings of Office Hours sales discussions
  • Downloadable prospecting letters
  • One killer-good intro letter only the bravest of the brave send out
  • A downloadable voicemail script
  • 15 on-demand video sales courses
  • Archived sales content searchable by sales challenge

Check out the Sales Vault!

Printer-Friendly Version



2025 Wage + Benefits Survey

We're now just one day away from the August 1 deadline. Don’t ignore reality by assuming you’ve already outpaced the competition. While you’re standing still, others could be soaring ahead—attracting top talent and leaving you behind.

Read More

PEA Grand Ceremony

Please join us in congratulating the Best of Category winners! These prestigious awards, along with Judge’s Awards, Rising Star and Best of Show will be recognized at the Grand Ceremony on August 21.

Read More

The Inside Scoop on M&A in the Printing Industry

Graphic Media Alliance is proud to host a special in-person Executive Leadership Training Session featuring Jim Russell of New Direction Partners covering critical insights on the 2025 Mergers & Acquisitions (M&A) landscape.

Read More

"America's AI Action Plan" Promises Big Changes Across Industries

America’s AI Action Plan will have a huge impact not only AI developers and the tech sector but also on many employers and employees throughout the US workforce.

Read More

Project Management and the Mailpiece Design Consultant Workshops

GMA's sister association, Print & Graphic Communications Association, is hosting two workshops. In August, learn how to master the art of project management in accordance with the Project Management Body of Knowledge. Then, in October, become familiar with and test the US Postal information contained in the MSMA MDC Study Guide.

Read More

One Less Thing

AI offers some amazing capabilities, but because it takes time to learn and master each agent, you might want to take the advice Bill Farquharson shares in this week's Short Attention Span Sales Tip before going down every AI rabbit hole.

Read More