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07/01/2025

5 AI Lessons From the 6 Months of 2025

Source: Bill Farquharson, June 30, 2025

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5 AI Lessons From the 6 Months of 2025

June 30 marks the halfway point of the year—and what a first half it’s been.

Back on 1/1/25, I was an AI rookie. Today, I use it every day and apply it to almost every part of my sales process. If you're still figuring it out, here are 5 quick AI lessons that might help:

  1. You’re not the only newbie. Lots of people still haven’t embraced AI. You’re not alone—but…
  2. You are behind. Waiting any longer puts you at a disadvantage. It’s time to start learning.
  3. Start with a problem. Use this prompt in ChatGPT: “I’m struggling with [X]. How can AI help me?” Start small. Then scale.
  4. Adopt a “What if?” mindset. Every task should trigger a thought: “Could AI help me do this faster or better?” Sometimes it can. Sometimes it can’t. But asking is the key.
  5. Yes, it takes time. Take it. Especially for us legacy reps with routines baked in, learning new tools is a speed bump. But the time you invest now pays off big later.

This summer? Use the slowdown to sharpen the saw. The second half of 2025 is coming—and AI might just be your competitive edge.

Still think AI’s not for you?

The rest of us will be selling more in less time. You’ll be… catching up.

Watch Bill present this week's sales tip


The Sales Vault, created by Bill Farquharson, is a subscription-based resource and sales community featuring a calendar packed with live workshops, on-demand sales courses, peer-to-peer discussion groups, and 35+ years of sales training content all searchable by sales challenge. Think of it as a sales conference where the seminars and workshops, full of instantly applicable ideas, are ongoing and more programs are added constantly.

The Sales Vault is available on a monthly subscription basis, normally at a no-brainer monthly price of $45/participant, but… GMA members can take advantage of an exclusive offer: FREE membership for 30 days followed by a discounted monthly subscription price of just $40/participant. 

Bill has been a friend of GMA for many years and is, no doubt, known to our members as a top sales trainer and content creator for the graphic arts.

Other Vault resources:

  • NEW: Replays—Insider exclusive recordings of Office Hours sales discussions
  • Downloadable prospecting letters
  • One killer-good intro letter only the bravest of the brave send out
  • A downloadable voicemail script
  • 15 on-demand video sales courses
  • Archived sales content searchable by sales challenge

Check out the Sales Vault!

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