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12/03/2025
Overcome the Price Objection
Source: Bill Farquharson, December 1, 2025
When someone says, ‘Your price is too high,’ don’t flinch.
Say: ‘That’s possible — if we’re not solving the right problem. Can I ask a quick question?’
Then shift the conversation back to value.
Most price objections come from misunderstanding — not mispricing.
The Sales Vault, created by Bill Farquharson, is a subscription-based resource and sales community featuring a calendar packed with live workshops, on-demand sales courses, peer-to-peer discussion groups, and 35+ years of sales training content all searchable by sales challenge. Think of it as a sales conference where the seminars and workshops, full of instantly applicable ideas, are ongoing and more programs are added constantly.
The Sales Vault is available on a monthly subscription basis, normally at a no-brainer monthly price of $45/participant, but… GMA members can take advantage of an exclusive offer: FREE membership for 30 days followed by a discounted monthly subscription price of just $40/participant.
Bill has been a friend of GMA for many years and is, no doubt, known to our members as a top sales trainer and content creator for the graphic arts.
Other Vault resources:
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