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12/03/2025
Overcome the Price Objection
Source: Bill Farquharson, December 1, 2025
When someone says, ‘Your price is too high,’ don’t flinch.
Say: ‘That’s possible — if we’re not solving the right problem. Can I ask a quick question?’
Then shift the conversation back to value.
Most price objections come from misunderstanding — not mispricing."
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Bill has been a friend of GMA for many years and is, no doubt, known to our members as a top sales trainer and content creator for the graphic arts.
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