- NEW: Replays—Insider exclusive recordings of Office Hours sales discussions
- Downloadable prospecting letters
- One killer-good intro letter only the bravest of the brave send out
- A downloadable voicemail script
- 15 on-demand video sales courses
- Archived sales content searchable by sales challenge
Complete Story
01/22/2025
That Terrifying Networking Conversation
Source: Bill Farquharson, The Sales Vault, January 20, 2025
There you are, an adult standing with a coffee/beer/glass of wine but feeling like it’s 8th grade and everyone has a date but you. You are at a networking event having flashbacks: The boys are on one side of the gym and the girls are on the other. You feel that awkwardness as you shift your weight from side to side.
After a while, you simply leave. Another blown opportunity to mingle, all because you couldn’t overcome your fear and start a random conversation. After all, how many chances do you get to practice this kind of thing?
Actually…quite a few.
What got me thinking about this was a conversation I had in November. I was in New Orleans. From the hotel lobby, I stepped into the elevator, joining two other business travelers. Seeing my height and assuming I was a basketball player, one of the men asked, “Who’d you play for?”
And off we went on a chat that ended on the 19th floor when he got out.
There’s a natural networker practicing his craft. He even said to me, “It’s a question I ask every tall person I encounter. A conversation always ensues.”
Think about that situation. What did he have to lose? Nothing. At worse, how long did he have to engage? Seconds. What did he learn? In this case, not everyone who is tall played basketball. Some of us were swimmers.
You are fifth in line at Starbucks. Talk to someone.
You are waiting for an Uber. Talk to someone.
You are shopping. Talk to someone.
My kids used to roll their eyes when we went anywhere because I was always talking up anyone around me. For me, it came naturally (plus, I loved horrifying my daughters).
You have multiple opportunities a day to develop this skill, and develop it you must if you want to get over your fear of talking to strangers.
Do it well and your sales and relationships will blossom. Screw it up and you’ll only feel stupid for a few seconds.
Start talking.
The Sales Vault, created by Bill Farquharson, is a subscription-based resource and sales community featuring a calendar packed with live workshops, on-demand sales courses, peer-to-peer discussion groups, and 35+ years of sales training content all searchable by sales challenge. Think of it as a sales conference where the seminars and workshops, full of instantly applicable ideas, are ongoing and more programs are added constantly.
The Sales Vault is available on a monthly subscription basis, normally at a no-brainer monthly price of $45/participant, but… GMA members can take advantage of an exclusive offer: FREE membership for 30 days followed by a discounted monthly subscription price of just $40/participant.
Bill has been a friend of GMA for many years and is, no doubt, known to our members as a top sales trainer and content creator for the graphic arts.
Other Vault resources:
The Power of Print
Last Thursday marked the grand finale of our month-long Print Week celebrations. From packed rooms and award winners to the connections that brought our industry together, here are some of the highlights that made it so memorable.
Read More401(k) Refund Checks: Why They’re Not Always a Good Thing
Receiving money back from a 401(k) plan may seem like a win, but it often signals that the plan failed IRS nondiscrimination testing. When this happens, certain employees may be required to take corrective distributions, which can lead to unexpected tax consequences and reduced long-term retirement savings. The article also explains how better plan design can help prevent this issue.
Read MoreUSPS Announces Fuel Surcharge
The USPS filed notice with the PRC to impose an 8% fuel charge on competitive products, effective April 26, 2026 - January 17, 2027. Recent hikes in fuel prices - over a dollar in the last month alone - have had a significant impact. This is the first fuel surcharge the USPS has ever imposed.
Read MoreCan EPR & Single-Serve Beverage Packaging Coexist?
As extended producer responsibility (EPR) laws spread to more states, Packaging Digest asked beverage industry analysts what the ramifications could be for beverage manufacturers and their prevalent use of single-serve packaging.
Read MoreLocal Up Your Print Sales to Combat Rising Fuel Costs
Fuel prices are rapidly climbing right now, which sends a tsunami of rising costs through the economy. Businesses respond by tightening marketing budgets, which has a direct effect on the print industry. Fuel costs are outside a printer’s control. How you respond to them is not.
Read MoreSell Hard, Sell Nothing
You work hard but have no sales to show for it. Selling owners can relate to that. Being busy but not productive is often the rule, not the exception. This week's Short Attention Span Sales Tip changes that.
Read More