- NEW: Replays—Insider exclusive recordings of Office Hours sales discussions
- Downloadable prospecting letters
- One killer-good intro letter only the bravest of the brave send out
- A downloadable voicemail script
- 15 on-demand video sales courses
- Archived sales content searchable by sales challenge
Complete Story
01/22/2025
That Terrifying Networking Conversation
Source: Bill Farquharson, The Sales Vault, January 20, 2025
There you are, an adult standing with a coffee/beer/glass of wine but feeling like it’s 8th grade and everyone has a date but you. You are at a networking event having flashbacks: The boys are on one side of the gym and the girls are on the other. You feel that awkwardness as you shift your weight from side to side.
After a while, you simply leave. Another blown opportunity to mingle, all because you couldn’t overcome your fear and start a random conversation. After all, how many chances do you get to practice this kind of thing?
Actually…quite a few.
What got me thinking about this was a conversation I had in November. I was in New Orleans. From the hotel lobby, I stepped into the elevator, joining two other business travelers. Seeing my height and assuming I was a basketball player, one of the men asked, “Who’d you play for?”
And off we went on a chat that ended on the 19th floor when he got out.
There’s a natural networker practicing his craft. He even said to me, “It’s a question I ask every tall person I encounter. A conversation always ensues.”
Think about that situation. What did he have to lose? Nothing. At worse, how long did he have to engage? Seconds. What did he learn? In this case, not everyone who is tall played basketball. Some of us were swimmers.
You are fifth in line at Starbucks. Talk to someone.
You are waiting for an Uber. Talk to someone.
You are shopping. Talk to someone.
My kids used to roll their eyes when we went anywhere because I was always talking up anyone around me. For me, it came naturally (plus, I loved horrifying my daughters).
You have multiple opportunities a day to develop this skill, and develop it you must if you want to get over your fear of talking to strangers.
Do it well and your sales and relationships will blossom. Screw it up and you’ll only feel stupid for a few seconds.
Start talking.
The Sales Vault, created by Bill Farquharson, is a subscription-based resource and sales community featuring a calendar packed with live workshops, on-demand sales courses, peer-to-peer discussion groups, and 35+ years of sales training content all searchable by sales challenge. Think of it as a sales conference where the seminars and workshops, full of instantly applicable ideas, are ongoing and more programs are added constantly.
Developing the Next Generation of Leaders Starts Now
Your next generation of leaders is already on your team—but are they ready to lead? The Emerging Leaders Academy is a new, industry-focused leadership development program designed to help print and graphic communications companies build confident, capable leaders through practical, real-world training. Built from direct input from our members, this program addresses the challenges you’re facing today—from workforce development to performance and leadership readiness. Read more to learn how this program can strengthen your team and prepare your organization for what’s next.
Read More2026 Trends: What Do the Next 12 Months Have in Store for the Paper, Packaging, Publishing and Marketing Industries?
TwoSides North America asked some leading experts to weigh-in with their thoughts on trends impacting our industry.
Read MorePostal Service Can Proceed with 8% Parcel Surcharge
The Postal Regulatory Commission on Monday approved the U.S. Postal Service’s request to add an 8% surge for transportation-related expenses on parcel products. The change will be effective April 26 through Jan. 17, 2027.
Read MoreEmployer Checklist for April 2026
Here are the top 10 workplace compliance items you should tackle in April 2026, based on the latest labor and employment law updates.
Read MoreControlling Costs with the Disability Relief Program
The Ohio Bureau of Workers’ Compensation offers the Disability Relief Program to potentially offset claim costs and encourage employers to hire and retain employees with disabling conditions. Ohio Revised Code 4123.343 recognizes 26 conditions / disabilities in which, under some circumstances, the employer may be eligible for reimbursement of partial claim costs.
Read MoreSolo Sellers Seek Simple Sales System
If you are a selling owner, you ARE the sales force. No manager means no goals, no accountability, and ultimately, no new sales. In this week's Short Attention Span Sales Tip, Bill Farquharson shows you how a sales system solves those issues.
Read More
