Graphic Media Alliance

Complete Story
 

07/09/2025

LinkedIn Anomalies: Why Some Posts Go Viral

Source: Bill Farquharson, June 30, 2025

BillF

I had four LinkedIn posts go viral recently. Each hit over 250,000 views—a massive leap from my usual numbers.

The topics?

  • “The Seven Nevers of Selling”
  • “Why Friday isn’t a bad day for sales calls”
  • “A Strange Sales Goal”
  • And the surprise hit: “The Danger of Ignoring Your Top Sales Rep”

That last one sparked nearly 150 comments and 50 reposts—mostly from top reps saying, “Thank you. Finally someone sees us.”

What does that tell me?

There’s hunger for recognition of and appreciation for undervalued superstar reps.

Got a top rep? Chances are they are one of the 250,000 that read the comment and teared up.

And you will, too, when they leave your company for someone who knows a simple human fact: Words of affirmation go a long way.

Watch Bill present this week's sales tip


The Sales Vault, created by Bill Farquharson, is a subscription-based resource and sales community featuring a calendar packed with live workshops, on-demand sales courses, peer-to-peer discussion groups, and 35+ years of sales training content all searchable by sales challenge. Think of it as a sales conference where the seminars and workshops, full of instantly applicable ideas, are ongoing and more programs are added constantly.

The Sales Vault is available on a monthly subscription basis, normally at a no-brainer monthly price of $45/participant, but… GMA members can take advantage of an exclusive offer: FREE membership for 30 days followed by a discounted monthly subscription price of just $40/participant. 

Bill has been a friend of GMA for many years and is, no doubt, known to our members as a top sales trainer and content creator for the graphic arts.

Other Vault resources:

  • NEW: Replays—Insider exclusive recordings of Office Hours sales discussions
  • Downloadable prospecting letters
  • One killer-good intro letter only the bravest of the brave send out
  • A downloadable voicemail script
  • 15 on-demand video sales courses
  • Archived sales content searchable by sales challenge

Check out the Sales Vault!

Printer-Friendly Version



2025 Wage + Benefits Survey

We're now just one day away from the August 1 deadline. Don’t ignore reality by assuming you’ve already outpaced the competition. While you’re standing still, others could be soaring ahead—attracting top talent and leaving you behind.

Read More

PEA Grand Ceremony

Please join us in congratulating the Best of Category winners! These prestigious awards, along with Judge’s Awards, Rising Star and Best of Show will be recognized at the Grand Ceremony on August 21.

Read More

The Inside Scoop on M&A in the Printing Industry

Graphic Media Alliance is proud to host a special in-person Executive Leadership Training Session featuring Jim Russell of New Direction Partners covering critical insights on the 2025 Mergers & Acquisitions (M&A) landscape.

Read More

"America's AI Action Plan" Promises Big Changes Across Industries

America’s AI Action Plan will have a huge impact not only on AI developers and the tech sector but also on many employers and employees throughout the US workforce.

Read More

Project Management and the Mailpiece Design Consultant Workshops

GMA's sister association, Print & Graphic Communications Association, is hosting two workshops. In August, learn how to master the art of project management in accordance with the Project Management Body of Knowledge. Then, in October, become familiar with and test the US Postal information contained in the MSMA MDC Study Guide.

Read More

One Less Thing

AI offers some amazing capabilities, but because it takes time to learn and master each agent, you might want to take the advice Bill Farquharson shares in this week's Short Attention Span Sales Tip before going down every AI rabbit hole.

Read More