Complete Story
06/10/2026
Monitoring California SB 343: Protecting the Interests of Print & Packaging Manufacturers
One of the most important functions of Graphic Media Alliance is identifying legislative and regulatory issues before they become operational challenges for our members. While much of this work happens behind the scenes, a current issue developing in California highlights the value of industry collaboration and proactive advocacy.
California Senate Bill 343 (SB 343) establishes strict requirements governing when packaging and products may be labeled as "recyclable" or display the familiar chasing arrows recycling symbol. The law is scheduled to take effect later this year and has raised concerns among manufacturers, packaging producers, consumer brands, and industry organizations across the country.
In March 2026, a coalition of 21 trade associations representing retailers, manufacturers, packaging suppliers, food producers, paper product manufacturers, and other affected industries filed a lawsuit challenging portions of the law. Among the organizations participating in the effort is Print Creative Alliance, one of APAN's national industry partners. The lawsuit argues that certain provisions of the law may create confusion, limit the use of qualified recycling claims, and present significant compliance challenges for businesses operating across multiple states.
While the case remains ongoing and no final determination has been made, industry organizations are closely monitoring developments and working to ensure that the concerns of manufacturers and suppliers are represented throughout the process. Additional legal questions surrounding implementation, enforcement, and association membership coverage continue to be evaluated as the litigation progresses.
Through our membership in the Americas Printing Association Network, Graphic Media Alliance remains actively engaged in these discussions and is working alongside industry partners to help protect the interests of print, packaging, and graphic communications companies that may be impacted by future regulatory requirements.
At this time, no action is required by GMA members. However, we encourage companies that produce printed materials, packaging, labels, or products distributed into California to stay informed as this issue develops. Graphic Media Alliance will continue to monitor the situation and provide updates as additional information becomes available.
This is advocacy in action. While many legislative and regulatory issues never make headlines, protecting members from unnecessary burdens and ensuring our industry's voice is heard remains one of the most important services your association provides.
Monitoring California SB 343: Protecting the Interests of Print & Packaging Manufacturers
Legislation currently being challenged in California could create new compliance and labeling concerns for companies that manufacture printed products and packaging destined for the California market. While the outcome remains uncertain, Graphic Media Alliance is actively engaged through the Americas Printing Association Network (APAN) and our industry partners at Print Creative Alliance to help protect the interests of our members. Read below for an update on this developing issue and the advocacy efforts taking place behind the scenes on behalf of the printing industry.
Read MoreForests in North America Are Growing
Graphic Media Alliance is proud to partner with Two Sides North America to help promote facts about the sustainability of paper, print, and packaging. According to Two Sides, responsible forest management helps ensure paper products come from renewable resources while supporting wildlife habitats, recreation, and local economies. Read below to learn more and access a helpful resource addressing common myths and facts about U.S. forests.
Read MorePremium Installment & True-Up Reporting for Private Employers
Graphic Media Alliance's Workers' Compensation Program continues to be one of the association's strongest and most utilized member benefits. Through decades of program management, legislative changes, and evolving rating systems, the program has consistently helped members navigate Ohio's workers' compensation requirements while maximizing available savings opportunities. In the article below, Sedgwick's Dave Deyo outlines important deadlines, premium installment reminders, true-up requirements, and key actions employers should take to maintain eligibility for discounts and rebate programs.
Read MoreHow Would Your Business Respond if the Power Goes Out?
When your business can’t run due to a power outage, it can lead to dangerous conditions and costly downtime. Establishing and communicating a strong emergency preparedness and recovery plan can help you and your employees react safely and recover quickly if your business loses electricity.
Read MoreHow Paper Food Packaging Makes Our Lives Safer
Ever notice how nearly impossible it is to open a box of crackers without it being obvious? That's intentional. Modern paper-based food packaging uses a precise combination of materials and adhesives so any tampering leaves an immediate, visible trace. Read more on how good paper packaging works hard, so you don't have to think about it.
Read More