- NEW: Replays—Insider exclusive recordings of Office Hours sales discussions
- Downloadable prospecting letters
- One killer-good intro letter only the bravest of the brave send out
- A downloadable voicemail script
- 15 on-demand video sales courses
- Archived sales content searchable by sales challenge
Complete Story
10/21/2026
Love It? Buy It!
Source: Bill Farquharson, October 19, 2026
Good morning!
I love sales. I love teaching others to sell. But while my Sales Vault clients sell print, signage, promo, branded apparel, packaging, and labels, I am not the kind of guy who runs around yelling, “I love print” like my friend, Warren Werbitt. Graphic arts just happens to be the pool I swim in.
But I do support what my clients sell. And so should you.
When we chose a fence company, I did so by saying, “I saw your sign on a lawn down the road. It worked!”
I called a company to get my furnace checked, adding, “I received your postcard. Print and mail works!”
Standing behind a man at a deli, I recognized the name of the oyster company he must work for. A week later I saw the owner, mentioned the encounter and added, “Branded apparel is a good investment!”
John Wannamaker famously said, “Only 50% of my marketing works. The problem is, I don’t know which 50%.” These three vendors now have proof positive signage, print, and branded apparel are effective.
You can help your industry by not only selling the usage of print, signage, promo, branded apparel, packaging, and labels, but patronizing those who do…and telling them about it.
Companies have lots of choices when it comes to marketing their services. If only 50% works, let’s do what we can to make that 50% is graphic arts.
It’s the Capital One version of “What’s in your wallet?”
Speaking of wallet, reach into yours and take out $69. That’s all it takes to participate in the weekly Zoom workshops, search the 2500+ piece-strong content archive, and meet one on one with Bill Farquharson; all benefits of a The Sales Vault membership. Go to SalesVault.pro.
The Sales Vault, created by Bill Farquharson, is a subscription-based resource and sales community featuring a calendar packed with live workshops, on-demand sales courses, peer-to-peer discussion groups, and 35+ years of sales training content all searchable by sales challenge. Think of it as a sales conference where the seminars and workshops, full of instantly applicable ideas, are ongoing and more programs are added constantly.
The Sales Vault is available on a monthly subscription basis, normally at a no-brainer monthly price of $45/participant, but… GMA members can take advantage of an exclusive offer: FREE membership for 30 days followed by a discounted monthly subscription price of just $40/participant.
Bill has been a friend of GMA for many years and is, no doubt, known to our members as a top sales trainer and content creator for the graphic arts.
Other Vault resources:
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Read MoreLove It? Buy It!
Want to help strengthen the printing industry? Sometimes the best way is to practice what we preach! From direct mail and signage to branded apparel, Bill Farquharson reminds us that every purchase is an opportunity to demonstrate the power of print. Discover how a simple conversation can reinforce the value of the products and services our industry provides in this week's Short Attention Span Sales Tip.
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