Graphic Media Alliance

01/14/2026

Two Sides North America to Continue Legacy of Sustainability Messaging in the Paper and Packaging Industry

Source: Two Sides North America, January 5, 2026

Building on the success and impactful research of the Paper and Packaging Board (P+PB), Two Sides North America (TSNA) will step up to take the lead in promoting positive and environmentally-focused messaging for the sector. TSNA and the Love Paper Campaign will continue championing the story of sustainability, innovation, and the essential role of paper products and packaging materials. 

“As stewards of sustainability messaging for the industry, Two Sides North America is proud to carry forward the foundational work done by the Paper + Packaging Board,” said Jules Van Sant, Executive Director of Two Sides North America. “We are committed to leveraging their extensive research and data to inform consumers and stakeholders about the renewable, recyclable, and essential qualities of paper.” 

“The Paper + Packaging Board consumer sustainability program was recently discontinued, passing its sustainability mantle to Two Sides North America,” states Mary Anne Hansan, President of the Paper + Packaging Board. “Consumers looking for credible data and information can rely on Two Sides North America to fill that void, incorporating the impactful and award-winning work done by The Paper + Packaging Board How Life Unfolds® consumer sustainability campaign.” 

The transition coincides with TSNA’s renewed efforts to connect with consumers through initiatives such as the Love Paper Campaign, a globally recognized platform that educates the public about the sustainable attributes of paper and paper-based products. The campaign spotlights the benefits of paper’s renewability and recyclability, while debunking environmental misconceptions and fostering informed consumer choices. 

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