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Complete Story
01/21/2026
Your Sales Face is Your Sales Force
Source: Bill Farquharson, January 19, 2026
Before you buy on Amazon, you check the Reviews. Before you invest in a movie, you look for a Rotten Tomato number. And before a new customer will even take your call, they will look you up on LinkedIn. Your LinkedIn Page is your sales face. What’s it saying?
As part of their vetting process, prospects check out your LinkedIn profile. What they find there could be the reason they respond—or disappear forever.
Your LinkedIn page isn’t just a resume. It’s your digital storefront. In under 5 seconds, a buyer is asking, “Is this person worth my time?” If your profile says, “Account Representative,” features a blurry hiking photo, and hasn’t been updated in months, their answer will likely be no. …and you will never know what happened!
Instead, craft a profile that tells a story:
- Use a professional, friendly profile photo.
- Replace your headline with this format: [What you do] + [Who you serve] + [Result you deliver]
- Write an “About” section that feels like a conversation: who you help, why you love what you do, and a call to connect.
- Finally, solicit testimonials and post valuable content.
You only get one shot to make that first impression. Make it count.
The Sales Vault, created by Bill Farquharson, is a subscription-based resource and sales community featuring a calendar packed with live workshops, on-demand sales courses, peer-to-peer discussion groups, and 35+ years of sales training content all searchable by sales challenge. Think of it as a sales conference where the seminars and workshops, full of instantly applicable ideas, are ongoing and more programs are added constantly.
The Sales Vault is available on a monthly subscription basis, normally at a no-brainer monthly price of $45/participant, but… GMA members can take advantage of an exclusive offer: FREE membership for 30 days followed by a discounted monthly subscription price of just $40/participant.
Bill has been a friend of GMA for many years and is, no doubt, known to our members as a top sales trainer and content creator for the graphic arts.
Other Vault resources:
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