Complete Story
08/12/2026
GMA Member Kasandra Murray Talks People, Processes and the Future of Print
We're always excited to see GMA members sharing their expertise and helping move our industry forward. Kasandra Murray, Marketing and Operations Consultant and founder of Unlucky Umbrella Studio, was recently featured on The Ops Authority Podcast for an episode titled "Inside the Printing Industry with Kasandra Murray: Systems, AI, and Growth."
The conversation tackles several issues that should sound familiar to print leaders. Kasandra discusses the connection between employee training and retention, including why strong, documented training can give employees greater confidence and help companies keep talented people longer. She also explores one of the industry's persistent operational challenges: creating better handoffs between estimating, customer service, sales, and production so important customer information doesn't get lost along the way.
The episode also digs into AI and operational improvement, with a practical focus on using technology to handle repetitive work, organize knowledge, and support employees rather than simply looking at AI as a replacement for people. Kasandra also emphasizes the importance of project management and centralized documentation as organizations prepare for workforce transitions and future growth.
It's a thoughtful conversation about the people and processes behind the print job and a great opportunity to hear from one of the newest members of the GMA community.
Congratulations to Kasandra on the feature, and welcome to GMA!
A Few Seats Remain for the Grand Ceremony!
The celebration is almost here! The 2026 Print Excellence Awards Grand Ceremony takes place next Thursday, August 20, and we still have a few seats remaining. Join us as we bring the industry together for an unforgettable evening celebrating the people, companies, students, and incredible work that make our graphic communications community so special.
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Read MoreGMA Member Kasandra Murray Talks People, Processes and the Future of Print
What can printers do to retain great employees, improve operational handoffs, and put AI to work in meaningful ways? New GMA member Kasandra Murray recently joined The Ops Authority Podcast to share her perspective on the operational challenges and opportunities facing today's printing industry.
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