Complete Story
10/07/2026
What the Data Really Says About Paper, Mail and the Environment
Source: Two Sides North America, September 9, 2026
Is paper really bad for the environment? New consumer research shows a significant gap between public perception and the facts. Two Sides North America examines five common misconceptions about paper, from deforestation and water use to recycling and the assumption that digital communication is always the greener choice. For printers and mailers, understanding the facts can help you have better conversations with customers about the true environmental footprint of print.
Two Sides points to its 2025 Trend Tracker research showing that 55% of U.S. consumers believe U.S. forests are shrinking, while only 15% correctly recognize that more than 60% of paper and paper-based packaging is recycled in the United States. The article explores the data behind these perceptions and why correcting them matters to organizations producing transactional mail, direct mail and other printed communications.
ENCORE Brings Leadership, Learning and the Industry Together
Two days of learning, conversation, connection and a little friendly competition made this year’s ENCORE Leadership Conference and 20th Annual Sterling Distribution & Graphic Media Alliance Golf Tournament a tremendous success. And if you missed ENCORE, you’ll soon have another opportunity to experience the sessions!
Read MoreOctober Workplace Safety Update: Small Hazards Can Carry Big Risks
Combustible dust, workplace noise, ergonomics and opioid awareness are among the topics covered in Sedgwick’s October Workplace Safety Update. Take a few minutes to review these practical reminders and share the resource with your safety team.
Read MoreGMA Member Millcraft Recognized for Sustainability Leadership
Congratulations to GMA member Millcraft on earning an EcoVadis Bronze Medal for Sustainability Performance! The recognition places Millcraft among the top 35% of companies assessed by EcoVadis and reflects the company’s continued commitment to responsible business practices and sustainability throughout its value chain.
Read MoreWhat the Data Really Says About Paper, Mail and the Environment
Is paper really bad for the environment? New consumer research shows a significant gap between public perception and the facts. Two Sides North America examines five common misconceptions about paper, from deforestation and water use to recycling and the assumption that digital communication is always the greener choice. For printers and mailers, understanding the facts can help you have better conversations with customers about the true environmental footprint of print.
Read MoreSales Thoughts and Sun Screen
Sometimes the best thing you can do for your sales strategy is get away from selling for a little while. This week, Bill Farquharson challenges us to escape the daily noise, find a quiet place and give ourselves something we rarely make time for: time to think. And apparently, wear sunscreen.
Read More