Complete Story
11/04/2025
[Duplicate] Hiring With Confidence in the AI Era
Source: Fisher Phillips, October 24, 2025
Rapid advancements in AI technology are reshaping nearly every stage of the hiring process, from how employers source talent to how candidates present themselves. Artificial intelligence can streamline staffing activities and help job seekers polish their resumes and prepare for interviews. But an emerging concern for employers is whether applicants are using AI to game the system rather than genuinely showcase their skills. How can employers embrace these new tools while still ensuring authenticity in the hiring process? Here are three deceptive practices that could lead to bad hires and seven ways to protect your business.
3 Trends to Spot
As AI tools become more sophisticated, employers face growing concerns about deepfakes, embellished work samples, and AI-generated interview responses. The first step to protect your business from these deceptive practices is to stay on top of the latest trends in this area:
1. Falsifying Job Search Materials with AI. Many job candidates use AI to help fine-tune their resumes and cover letters, and it’s generally fine if an applicant uses ChatGPT to help them to speed up the process and polish their documents before sending. It becomes a problem when work samples, writing capabilities, or experience and skills are fabricated through AI, and candidates are misleading about their actual knowledge, skills, and abilities. While job seekers could fake their qualifications before the rise of GenAI, new technology makes it easier and more prevalent. Employers should be aware of this emerging issue, even if it involves only a small subset of the candidate pool.
Your Next Generation of Leaders Is Already on Your Team. Are They Ready?
Great employees don't automatically become great leaders. They need the right tools, guidance, and opportunities to grow. On December 15, Graphic Media Alliance is bringing all five sessions of the 2026 Emerging Leaders Academy together for one powerful day of leadership development. Join us in person or via Zoom and equip your future leaders with practical skills and a comprehensive Field Resource Guide they can reference for years to come. Registration is open. Invest in your team's future today!
Read MoreYour Voice Matters: Help Shape the Printing Industry Outlook
Where is the printing industry headed, and how does your company compare? Graphic Media Alliance encourages members to participate in the latest Printing Industry Performance & Insights survey. Invest just 10 to 15 minutes to help build a clearer picture of the opportunities, challenges, and trends shaping our industry's future.
Read MoreGMA Expands Sustainability Resources Through New National Partnership with PrintReleaf
Sustainability is becoming an increasingly important part of doing business in the printing industry. Through a new partnership between PrintReleaf and the Americas Printing Association Network (APAN), Graphic Media Alliance members will gain access to innovative tools that turn environmental responsibility into a measurable business advantage. This exciting partnership will be a key component of our 2027 GMASustainability(+) initiative. Learn more and save the date for a special presentation on November 5!
Read MoreGreat Connections Are Brewing in Detroit! Join GMA for Oktoberfest!
Networking doesn't always have to happen in a conference room! Graphic Media Alliance is teaming up with AIGA Detroit for a special BrewCrew Oktoberfest celebration on October 27. Join fellow professionals from the printing, graphic communications, and creative communities for an evening of great conversations, new connections, and a little fun along the way. Space is limited, so RSVP today!
Read MoreBehind the Scenes with USPS: An Exclusive Look at What Keeps the Mail Moving!
The networking opportunities continue this October! If you attended GMA's ENCORE Leadership Conference or Annual Golf Tournament, you may have met Michelle Shimmel from the Central Ohio Postal Customer Council (COPCC). Now, Michelle and her colleagues are inviting industry professionals to experience a behind-the-scenes tour of the USPS Citygate facility in Columbus on October 21. Space is limited, so don't miss this opportunity!
Read MoreFind the What, Make the Sale
Are you asking the wrong question when prospecting for new business? Finding the person responsible for purchasing print might seem like the logical first step, but Bill Farquharson suggests a different approach. In this week's Short Attention Span Sales Tip, discover why understanding a prospect's business challenges and objectives could open the door to more meaningful conversations, stronger relationships, and better sales opportunities.
Read More