Graphic Media Alliance

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07/01/2026

Just Do It... Any of It

Source: Bill Farquharson, June 29, 2026

Many sales professionals fall into the trap of thinking they need a large block of uninterrupted time before they can begin prospecting. If they can't dedicate several hours to making calls, sending emails, or scheduling appointments, they often do nothing at all.

Bill Farquharson challenges that mindset.

Instead of viewing prospecting as an all-or-nothing activity, Bill encourages salespeople to take advantage of the time they do have. Make one call. Send one follow-up email. Reach out to one former customer. Ask one prospect for a meeting. Small actions, repeated consistently, build momentum over time.

Progress doesn't require perfection. It requires action.

Whether you have five minutes between meetings or thirty minutes before lunch, use that time to move one opportunity forward. Those small wins often lead to larger successes and help keep your sales pipeline active.

Watch Bill present this week's sales tip


The Sales Vault, created by Bill Farquharson, is a subscription-based resource and sales community featuring a calendar packed with live workshops, on-demand sales courses, peer-to-peer discussion groups, and 35+ years of sales training content all searchable by sales challenge. Think of it as a sales conference where the seminars and workshops, full of instantly applicable ideas, are ongoing and more programs are added constantly.

The Sales Vault is available on a monthly subscription basis, normally at a no-brainer monthly price of $45/participant, but… GMA members can take advantage of an exclusive offer: FREE membership for 30 days followed by a discounted monthly subscription price of just $40/participant. 

Bill has been a friend of GMA for many years and is, no doubt, known to our members as a top sales trainer and content creator for the graphic arts.

Other Vault resources:

  • NEW: Replays—Insider exclusive recordings of Office Hours sales discussions
  • Downloadable prospecting letters
  • One killer-good intro letter only the bravest of the brave send out
  • A downloadable voicemail script
  • 15 on-demand video sales courses
  • Archived sales content searchable by sales challenge

Check out the Sales Vault!

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